Flexible packaging of foods seems to replace convention rigid packaging in the near future. Industries are adopting this way of packaging due to ease of packaging. Moreover, there are several other benefits which flexible packaging promises to both the companies and the customers.
In this article, we are going to discuss the impact of flexible packaging on food industry.
Flexible packaging is the mechanism of developing packages which can change their shapes according to the items inside the package. Materials included in the flexible packaging are pouches, bags, shrink films, sleeves and tubes.
This packaging mainly combines the qualities of plastic, paper, film and aluminum foil. Due to these properties, the packaging can offer several protective layers to the items inside the package. Thus, this packaging can be quite beneficial for the food items.
Influence of flexible packaging on food industry
Flexible packaging has already gained much popularity among several brands belonging to the food industry; and this popularity is on the consistent rise. Most of the food companies are considering this packaging as the first choice for the packaging of many types of foods.
The major application of this packaging seems to be in the liquid packaging. Several types of beverages are being packed using this method of packaging. The major advantage of this packaging is that it is leak-proof and it offers great opportunities to the brands to use innovation in designs.
With a 71% rise in the demand of this packaging recorded in 2016, it is expected to rise to $15.5 billion in 2021. Food types including meat, snacks, poultry, baked foods, seafood, and candies are already being packed using this way of packaging.
The benefit to food companies
While flexible packaging remains to be the versatile option for packaging of many types of foods, there are several options available for the packaging of several types of foods. It means that this type of packaging has ultimate advantage for the food companies in terms of maintaining brand reputation by ensuring safety and freshness of the foods. Some of the benefits of flexible packaging are worth mentioning in this regard.
- Perhaps the best thing about flexible packaging is that it offers an ease of use. The companies find it very easy to pack foods in this packaging. Moreover, it is very easy to store these packages anywhere. Before the packaging, the material is usually in a compact form. Hence, it doesn’t take much space before a package is prepared.
- Due to the beneficial characteristics of flexible packaging, companies have been finding this packaging to be helpful in extending the shelf-life of foods.
- Flexible packaging resists UV rays, moisture and other foreign factors from damaging the foods.
- There are too many options that you can have to advertise your brand when you use flexible packaging. Printing of the brand’s messages is very easy on the materials which are supposed to be used for flexible packaging.
Flexible packaging has become a way to ensure safety of the foods as well as ideal branding of the products.